P: 06 862 8172 or 0274 496 007

Traditional, professional, innovative.

Expert paddock buyers

and sellers

About Us

Fergus Rural's vision is to be the premier livestock business within the Gisborne/Wairoa region, achieved through reputation of excellence, integrity and service.


Our extensive network of livestock agents, farmer contacts and meat companies across the country continues to grow as does the demand for quality East Coast livestock and repeat business with Fergus Rural and our clients. Fergus Rural are well connected throughout New Zealand so are well placed to seek out opportunities for our clients 'beyond the boundary' so to speak.


Fergus Rural is a member of StockNZ. A group of like-minded independent livestock companies throughout NZ setting ourselves apart from the competition. It gives us a quality nationwide network. We have recently launched a livestock quoting app called StockNZ live. This is an exciting new initiative that gives you access to verified, reliable livestock quotes direct from StockNZ members from around the country.


Click on the StockNZ logo below to find out more information and join up.


Our Services

Fergus Rural have recently welcomed Deano Brenssell to our livestock team. Deane is utilizing his vast farming experience to enhance our team and clientele. Deane comes with years of experience as a farm manager on various large pastoral properties on the East Coast. Deane absolutely loves the coast, and the Gisborne region. Deano is proving very popular with his clients and is a great team member.


His passion for sheep and beef farming as well as the desire to become part of a proactive team that thrives on providing excellent advice and service to our clientele makes for a powerful combination.


We have a new member joining the team in January 2019 which we are excited about as this brings our team up to 5 agents covering the East Coast which we believe gives us the perfect team dynamics to service the entire region effectively and professionally.


Please give any of the Fergus Rural team a call for a no obligation enquiry into livestock values, marketing options and advice.

Our Team

Rob Fergus


027 449 6007


Rob has over 24 years experience in the stock & station industry starting out as a cadet with Affco back in 1994. Here he gained valuable experience and grounding in the meat industry, with his first posting being in Te Kuiti as a livestock buyer for Affco. A keen rugby player Rob deciding to travel overseas (England) to play rugby and see the world. After 3 years, 12 countries visited, meeting his kiwi wife Tracy at the beer fest and a hell of a time Rob returned to resume his career.

Rob joined Elders Pastoral, based in Feilding/Levin as an agent primarily dealing with Sheep Beef & Dairy. After 11 years with Elders Pastoral as a commission agent Rob decided to try his hand at managing so took up the role as an Area Manager with Elders in the Gisborne/Wairoa region. As well as gaining experience in this role Rob also stumbled upon a fantastic climate and family lifestyle that the Gisborne region affords. Gisborne also offers opportunity so in 2013 Rob resigned from Elders to start Fergus Rural Limited. Along with his father Daryl, school mate Ross and Dan Griffin, a client and local faming identity they created the basis of the team they have today.

Fergus Rural have built an enthusiastic team of agents and support staff. Rob continually strives to improve and grow the company embracing technology and new concepts in addition to plain good old fashioned service. A family man Rob and Tracy have three teenagers that keep them busy and active. Rob still tries to keep up with his kids on the sports field but is slowly but surely getting left in their dust.

Daryl Fergus


Daryl started working life as a shepherd and then a shearer before embarking on a career as a livestock agent in Rotorua for Elders. Daryl and Mattie then made the shift to Mahanga Beach on the East Coast with Williams and Kettle and then Elders where they have resided for the past 16 years.

Fergus Rural was started in 2013 and the rest is history. Since its inception Daryl has resumed the role of the elder statesman. A consummate professional with a desire to provide his loyal client base with the best service and advice possible.  Daryl enjoys the friendly and professional team environment. Not to mention the teams understanding of his and Mattie’s numerous golf trips.

Jen Telfer


Jen's background is banking, farming and administration.

Since 2015 Jen has been a valuable member of the Fergus Rural team. With experience in banking Jen has helped create the highly efficient administration system ensuring it runs smoothly and error free.  A system that was purpose built by Fergus Rural that we are very proud of. Farming is second nature to Jen helping her understand the industry and its many characters. That includes keeping the livestock agents in check (she can be a bit bossy).

Ross Mitchell


0274 048 965


I have been a stock agent for 12 years after spending 13 years working on and managing farms across New Zealand.

I started as an agent with Elders Livestock being based in Waipukurau for two years before the opportunity to move to Wairoa came up. Having grown up inland from Wairoa at Tiniroto I jumped at the chance and after talking my wife Trudi into it we moved here in August 2008. We’ve been here ever since and love it. We have a 14 year old son in his first year at Lindisfarn College in Hastings which he loves.

Five years ago, along with Rob, Daryl and Dan the decision was made to form Fergus Rural and I was lucky to be part of this from the beginning. It's great being involved in a company that the whole team is together and everyone is committed to being progressive and forward thinking always willing to learn and improve.

Two years ago we were able to purchase 440ha which neighboured the lifestyle block where we live. I employ Tyson Kamo, a top man that runs the farm and lets me be 100% committed to being an agent while still enabling  me get out on farm, ride my horse and contribute when the opportunity arises.

Deano Brenssell


Originally from Little River in the South Island, Uawa country is now my home and I love the lifestyle it provides my whanau. I have now been living on the East Coast & Gisborne for the past 23 years. I started as a shepherd and worked my way up to farm management. I have managed 2 stations in the Gisborne area and I was General Manager at Tauwhareparae farms for 3 years before joining the Fergus Rural team as a livestock agent on the East Coast based at Tolaga Bay.

During the week I’m buying, selling and offering advice on farm to my clients. In the weekend I’m most likely to be in the boat with Huia and the kids throwing a few cray pots in the ocean!

Luke Bates




Born in Gisborne Luke has been involved in farming in the Gisborne/East Coast region since leaving school. He has spent six years travelling around NZ and the UK shearing sheep and also gained a cert in production management along the way.

''I have always been passionate about livestock and agriculture and love working in the region I was raised in.''

Luke is looking forward to building a strong and reliable relationship with the local farming community and adding value to the agriculture sector.


Our Awards

Fergus Rural the prize for Business Growth Excellence

Fergus Rural was also a finalist in 2016 for the Westpac Gisborne Business Excellence Awards


Contact us now to discuss your requirements

06 862 8172 or  0274 496 007               admin@fergusrural.co.nz


Our motto and mission statement is Traditional, Professional and Innovative. We are dealing with a traditional industry but as it is always evolving we need to apply the old school traditional values with innovative trading techniques and solutions.